HeySali: sales intelligence by Glatt DigitalOutreach happens on the side
Founders or the team sell between projects and day-to-day work. New business only happens when there is spare time.
Fractional sales leadership · Startups and SMEs in Switzerland
External sales support
part-time.
We run your sales function part-time. Accountable for the forecast, inside the team, month-to-month.
HeySali: sales intelligence by Glatt Digital- 12+
- years of B2B sales in CH and DACH
- 2 weeks
- to start
- 20–40%
- of a full role
- 5–50
- people on the team
Starting point
Does this sound like your company?
No dedicated sales team
Nobody owns sales. Enquiries get answered, but no one works the market actively.
The team runs itself
Two to four people in sales, each with their own style. No shared standards, no forecast anyone trusts.
Every deal runs differently
Proposals in inboxes, the pipeline in someone's head, follow-ups by gut feel. What works is not repeatable.
The CRM is an address book
Expensive to introduce, barely maintained. Data goes stale, reports say little, automation is missing.
Cold outreach hits a wall
Bought lists and mass emails reach companies with no current reason to buy. Decision-makers tune out.
What is usually missing is not the will. It is a system, capacity and the right timing on the buyer's side. That is exactly where we start.
The mandate
We lead. We don't advise.
Experienced sales leadership, part-time, accountable for the forecast. Not a lead agency, not tele-sales.
What we take on
- Weekly sales meeting and pipeline review
- Forecast and reporting to the board
- Outreach based on concrete buying signals
- Coaching on live customer calls
- Proposal, pricing and closing process
- Building your internal successor
Terms
- Fee
- CHF 2,500 per month for one day a week as a fixed retainer. Performance component by agreement.
- Commitment
- 20 to 40 percent of a full role
- How we work
- Remote by default. On site for onboarding, key meetings and customer visits.
- Equipment
- Our own hardware and tools, connected to your systems. We work under your domain.
- Term
- From 3 months, then month-to-month
- Data sources
- Warm signals from HeySali, our own platform
- Your own customer data, including churned and lapsed accounts
- Purchased contact lists from third-party databases: never.
How your leads are created
Not a lead agency. Not tele-sales.
Our outreach runs on HeySali, our own sales intelligence platform. It monitors Swiss sources such as Zefix, SHAB, simap, job boards, news and LinkedIn and flags companies with a concrete reason to talk. Warm means: there is a reason to call right now.
- 1
Signal detected
A leadership change, open roles, a public tender, a relocation or growth: HeySali picks up the event with date and source.
- 2
Explained and qualified
Every lead comes with the reason it fits your offering, full company details and the right time window.
- 3
Decision-makers included
You see who decides, with verified contact details. First contact opens with a real hook, not a script.
Process
Operational in two weeks, in the pipeline by week four.
- Weeks 1–2
Start
Kick-off workshop, a pass through pipeline, numbers and CRM, conversations with the team. After two weeks we are in the day-to-day.
- Weeks 3–4
First results
Target accounts and pricing logic are set, outreach begins. By week four the first new opportunities are in the pipeline.
- Months 2–3
Scale
A fixed meeting rhythm, coaching on live calls, a proposal process that binds. The pipeline fills predictably.
- Month 4+
Review
We take stock together: numbers, pipeline, learnings. Then you decide whether the mandate continues or your internal team takes over. We prepare both properly.
Go-to-market
The frame we work to.
Every mandate follows the same structure. The difference to classic outreach: we don't start from a list, we start from the trigger.
- 1
Target accounts and decision-makers
Who buys, who signs off, who blocks. Stored in HeySali as your ICP search profile: industry, size, region and the triggers that fit your offering.
- 2
Signals instead of lists
Eight signal families, each with a fixed time window: leadership changes, hiring, public tenders on simap, Swiss registry filings from Zefix. Plus Bombora buyer intent: which companies are researching your topics right now. Every signal with date and source.
- 3
A message with a hook
The opener comes from the lead briefing: event, fit to your offering, decision-maker. Outbound with a reason instead of a cold start, inbound and referrals in the right balance.
- 4
Pipeline and process
Stages with exit criteria, qualification, the proposal process. Warm leads flow into your CRM automatically, no double entry.
- 5
Measurement
Metrics per stage, signal-to-meeting rate, forecast accuracy. Weekly steering instead of a surprise at quarter end.
Cost calculator
What a permanent hire actually costs.
Choose the role you want to fill. The calculator puts the fully loaded first-year cost next to the mandate.
CHF 90'000CHF 260'000
Share of base salary
Permanent hire, year 1
- Base salary
- CHF 155,000
- Bonus and commission
- CHF 23,250
- Employer contributions Swiss social insurance and pension
- CHF 32,085
- Recruitment
- CHF 34,100
- Workplace and tools Hardware, licences, expenses
- CHF 4,800
Total cost in year oneCHF 249,235
Mandate, year 1
- Monthly retainer CHF 2,500 · 12 months
- CHF 30,000
- Bonus and commission
- none
- Employer contributions
- none
- Recruitment
- none
- Workplace and tools
- none
Total cost in year oneCHF 30,000
Your saving in year one
CHF 219,235
that is 88% less
Cost per percent of a full role
CHF 2,492CHF 1,500
The fair comparison: even adjusted for equal working time the mandate stays cheaper, because contributions and recruitment fall away.
Time to impact
3 to 6 months to hire, then onboarding2 weeks to start, first opportunities from week 4
If it doesn't work out
Notice period, the search starts againCancellable monthly
How this is calculated
Salary ranges follow Swiss salary comparisons for 2026. Employer contributions are calculated at 18 percent of gross salary, the usual employer share across Swiss social insurance and occupational pension. Agency placement at 22 percent of the annual base salary; in-house search at a flat CHF 6,000 for advertising and internal effort. Workplace at CHF 4,800 per year. The mandate retainer is CHF 2,500 per month for one day a week (20 percent) and scales linearly with the commitment. All other figures are indicative and do not replace a quote.
Comparison
Hire, consult or mandate.
| Criterion | Full-time hire | Consulting | Mandate |
|---|---|---|---|
| Start | 3–6 months to hire | 2–4 weeks | 2 weeks |
| Cost | Salary, social contributions, recruitment | Day rate times duration | CHF 2,500 per month at 20% |
| Forecast | Owns it | Advises on it | Owns it |
| Exit | Notice period | End of project | Monthly |
| Endgame | Open ended | Final report | Continue or hand over internally |
Projects
When only the system is missing.
Scoped projects at a fixed price, without a mandate. HeySali is built in wherever it speeds up your pipeline.
CRM & Sales Automation
HubSpot or Pipedrive set up properly: pipeline, roles, integrations, data migration. HeySali leads flow straight in automatically. Training included.
2–4 weeksLead Generation
Signal-based with HeySali instead of bought lists: an ICP search profile, eight signal families, lead briefings with decision-makers and sources.
ongoingRevenue Operations
One data model across marketing, sales and service. Signal and CRM data in a single forecast, Tableau reporting for the board.
4–8 weeksSales Enablement
Playbooks and templates from discovery to close. Openers taken straight from the lead briefing, not from a script.
2–6 weeksWho you get
You are not hiring an agency,
but a B2B sales professional in Switzerland
HeySali included.
Executive summary
I combine more than twelve years of B2B sales in Switzerland and the DACH region, across account and key account management, business development and sales leadership with P&L ownership, paired as of 2026 with my own B2B sales platform: HeySali.
Career at a glance
A Zurich city kid, with more than twelve years in B2B sales for Switzerland and the DACH region: from project business for banking, manufacturing, retail, IT and life sciences through key account and senior roles to software reselling (sales, marketing and CRM systems). Since 2026 founder and managing director of Glatt Digital and HeySali, our own Swiss sales intelligence platform.
After hours: basketball. Active player at BBZU in the Zurich Unterland, certified Youth+Sport (J+S) coach, and in the 2026/27 season coaching the U18 boys at inter-cantonal level. Much of it is sales in a different jersey: set up the team, drill the plays, stay calm in crunch time — and get the boys to where they call the plays themselves.
Core competencies
Strategic account management
Full P&L ownership, pipeline development and growth of key accounts.
Revenue and growth
Sales strategy, CRM optimisation and decisions grounded in data.
Business development
New business, account-based marketing and cross-functional leadership.
Digital solutions
AI-assisted sales automation, data enrichment and buying signals.
In a mandate you work with the same person from the first review through to handover. No switch to a junior team once the contract is signed.
- Education
- Master of Business Administration (MBA), International University Bad Honnef (Germany)
- Systems
- HubSpotSalesforcePipedriveTableau
- Focus
- B2B sales execution, RevOps, sales enablement
- Languages
- Swiss German, German, English, Turkish
Our own product
Eat your own dog food
We run the software we built ourselves.
HeySali is our own sales platform. The data stays in Switzerland. It picks up buying signals from Swiss sources and tells you when a company actually has a reason to talk.
- Mandate clients use HeySali at no extra cost.
- We know the weak spots of common systems and licences, because we built one ourselves and use it every day.
- Want to keep your existing software licences? No problem. We work with them too.
FAQ
Before the first call.
What is fractional sales leadership?
An experienced sales leader working part-time, typically 20 to 40 percent of a full role. They carry the same accountability for forecast and team as a permanent hire, at a fraction of the cost. Typical for startups and SMEs with five to fifty people.
What does a mandate cost?
CHF 2,500 per month for one day a week, which is 20 percent of a full role; higher commitments scale accordingly. No day rates; a performance component is agreed case by case. A permanent sales lead in Switzerland costs several times that once social contributions are included.
How fast can you start?
Usually within two weeks. Hiring the same profile permanently takes three to six months from job posting to first day.
How long does a mandate run?
From three months, then month-to-month. After the joint review many clients continue the mandate, others hand over to an internal successor. We prepare both properly.
Do you handle outreach as well?
Yes — including active outreach and first contact if you want us to. How we set it up depends on your team: if you have salespeople, we work alongside them with structure, warm leads and a shared pipeline. If you don't, because the founders have been doing sales on top of everything else, that is exactly the part we take over. What we won't do is work from purchased contact lists out of third-party databases.
Do you work on site or remotely?
Remote by default, across German-speaking Switzerland. We are on site when it counts: for the start and onboarding, for key meetings and for customer visits. Glatt Digital GmbH is based in Glattfelden, canton of Zurich.
First call
30 minutes well spent.
We talk through your systems and current challenges, show you where the biggest lever sits and how we improve the priorities within a few weeks. No charge, no obligation.
Book a callEmail: hello@glattdigital.chLinkedIn: in/canbagriyanik
- Before
- How many people sell, what they offer, which system you use.
- In the call
- Whether the gap is the system, the leadership or demand.
- After
- A written assessment, biggest lever first. No follow-up sequence.